GhostRep
AI sales training and coaching platform for home improvement sales teams
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About GhostRep
GhostRep is an AI-powered sales training and coaching platform designed specifically for roofing, HVAC, and solar teams. It accelerates rep onboarding and deal closing by providing 1,000+ AI practice scenarios, live field coaching, and real-time sales intelligence. The platform captures field calls, CRM signals, and role-play results to deliver personalized coaching cues and improved objection handling.
Key features include native app integration for live coaching in the field, automated call and conversation capture, role-play practice with AI scenarios, job intelligence feeds, and manager feedback tools. GhostRep operates on a prepaid bundle model with shared hours and no per-seat subscription or annual contracts, making it accessible for teams of various sizes.
The platform is built around the specific sales workflows of home improvement contractors, with trade-specific playbooks and a focus on turning existing sales activity data (calls, CRM notes, quote views) into actionable coaching and rep preparation materials. It enables teams to close deals in weeks rather than months through continuous practice and data-driven feedback.