Coach Mike: AI Fitness Trainer

Coach Mike: AI Fitness Trainer (coachmike.app) is an AI fitness coach for iPhone, built for beginners who have never followed a training program. Mike writes a lifting program sized to your equipment, sets your calorie and protein targets, and re-checks both every two weeks from your own weigh-ins and logs, so targets move because of math, never mood. It launched on the App Store in August 2026 and is developed by Andrew Pierce.

Everything lives in one app: food logging by photo, barcode, chat, or search; assigned workouts with automatic progressive overload, rest timers, and video demonstrations from a 1,394-exercise library; a smoothed trend-weight engine with no goal-weight number; and a coach you can message any hour who reads your actual data before answering. There are no red numbers, no guilt-trip notifications, and no before-and-after promises. Streaks, badges, and 90-day cycles keep it fun without leagues or currency.

Coach Mike is subscription-only: $19.99 a month or $199 a year, with the first 14 days free and no card required. The membership screen appears on day 15 with a heads-up the day before. iPhone only; connects to Apple Health.